AN ASSESSMENT OF THE BROADCAST MEDIA IN THE CAMPAIGN AGAINST MALARIA IN RURAL COMMUNITY
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ABSTRACT
The primary objective of this study is to assess the broadcast media in the campaign against malaria in rural community. The study further discussed the extent at which malaria affect the people in Ethiope-East L.G.A, the extent are the broadcast media carry out campaigns against malaria, the extent do audience respond to malaria campaigns on broadcast media , the demographic factors affect audience awareness of malaria campaigns by broadcast media and the challenges facing the broadcast media in campaigning against malaria in Ethiope East L.G.A. The research adopted the survey descriptive design and with the aid of convenience sampling method, the researcher conveniently selected One-hundred and fifty (150) participant who are Ethiope East L.G.A.. Self- structured questionnaire was issued to the respondent of which one-hundred and forty-one (141) responses were retrieved and validated for the study. The study made use of of descriptive analysis and inferential statistics where data from field survey was analyzed using simple percentage, mean and standard deviation presented in frequencies and tables. Findings of the study of the reveals that the extent at which malaria affect the people in Ethiope-East L.G.A is high also the extent at which the broadcast media carry out campaigns against malaria is high howbeit The challenges facing the broadcast media in campaigning against malaria in Ethiope East L.G.A includes lack of sponsors, target audience lacks access to radio and television gadget, audience health belief on appropriate malaria treatment and channel’s poor signal strength .The study however recommended that Media organization need to recognize that they have an important role to play in the fight to minimize health misinformation in Nigeria and across Africa thus this should enhance their effectiveness in performing their social responsibility of sensitizing the masses on health matters. More so, Health practitioner should endeavour to volunteer in phone-in-programme as they have core knowledge on the subject and will bring clarity to audience questions on utilization on insecticide treated net.
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